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Search engine optimisation (SEO) and conversion rate optimisation (CRO) focus on different website elements. But they are closely related.
SEO: A set of practices meant to increase a website’s visibility in search engines. And boost organic traffic.
CRO: The process of optimising a website to increase the percentage of visitors who take a desired action. Like clicking “add to cart” or filling out a form.
These strategies can work together to foster business growth.
SEO focuses on elements that impact organic rankings, such as keywords and meta tags. CRO focuses on elements the user might engage with, such as calls to action (CTAs) and submission forms.
The primary goal of CRO is to increase your conversion rate. Or the percentage of visitors who take a desired action on your website.
The formula for the conversion rate looks like this:
You can check the current SEO status of your website by visiting https://thedigitalconcepts.com/seo-audit/
Enter your website URL, Name, Email, and Phone and click “Check Now.” You will see the current SEO status immediately.
Most businesses need SEO to thrive because many purchasing journeys involve search. Take a niche product like “premature baby clothes.” Google’s data shows that this term alone gets around 1,300 monthly searches in the U.S.
Without SEO, your competitors will likely outrank you for relevant keywords, and you will miss out on valuable exposure and traffic.
An SEO strategy involves creating, optimising, and promoting content to improve its visibility in search engine results and attract more organic traffic to a website.
SEO stands for search engine optimisation, a set of practices designed to improve the appearance and positioning of web pages in organic search results.
When launching a new website, it can take up to a year for Google to determine where you should rank. In this time, you’re likely to experience strong ranking fluctuations.
The time it takes to rank high for a given query depends on the resources you allocate and the level of competition. Your brand’s overall authority can also limit rankings.
For example, it might take a few months to rank No. 1 for a niche term like “laptop repair in Hewitt, TX.” Conversely, it could take years to build enough authority for a high “laptops” ranking.
CRO should always be first. Experimentation and CRO are simply the thought process of thinking about your customers’ problems. You need to build engineering solutions to solve those problems. Then, you need to measure the results to know whether it worked or not. That should be the core of every business. You can always keep your business strong—even without PPC—if you build more things and test them to see if they work.
It takes a minimum of 3 months for the CRO to show results. Capturing the low-hanging fruit requires little more than the time to run the first batch of online experiments, which usually lasts from a week to a month for these tests.
We can analyse your website and let you know what’s wrong with your website. Here’s where most stores go wrong:
A conversion rate optimization audit is a 360-degree evaluation of the user experience (UX) that tests how your webpage performs identifies factors that could hurt your conversion rate, and helps you prioritize improvements.
We follow a 250+ step CRO Checklist to analyses your online store and determine where you’re leaving money on the table.
Every dollar you invest in CRO today will make you $100 over the next 12 months… and then another $100 the year after that… and another $100 the year after that.
With a high-converting store, you’ll see a sharp and immediate drop in customer acquisition costs and a significant increase in your average order value. SEO and CRO effects combined will make your store work for you.